17 Business Tools That Keep Me From (Completely) Losing My $%!&

Approximate reading time:7 minutesNot to brag, but a lot of clients tell me they are so impressed with the way I run my business. Now, I really am not any more inherently organized than the next person. (Just ask my family and former students!) But because organization isn’t easy for me to maintain, I’ve …

The A-minus Mama Blogcast Season 1: School Daze

Approximate reading time:1 minuteMama’s got a podcast! You can listen to episodes below or through iTunes and Google Play. I’ll probably binge-drop the first two seasons, but please subscribe if you want to get notifications of new nonsense. Episode 1: The Art of Losing: Reflections on the End of the School Year | …

It’s Time To Forget About Ideal Clients

Approximate reading time:3 minutesWhen I was in college, I made a list of qualities I wanted and didn’t want in a spouse. One thing on the dislike list was heavy metal music, to the great amusement of my now-husband, who enjoys a wide range of music including, yes, some heavy metal. Fortunately, I …

2018 Reading List – Part 1

Approximate reading time:3 minutesI don’t have much evidence to compare, but I think I’m reading quite a bit more this year than I have in the last 2-3 years. By my count, I’ve read 17 books in the first six months of 2018, which might be a record. I’m usually a pretty opportunistic …

Descriptive vs. Prescriptive Branding

Approximate reading time:1 minuteI love personality tests. (Surprise!) As an INFJ, I am hardwired for navel-gazing, but these tests also fulfill my science-minded urges to classify and analyze. Over the years, I’ve learned that personality tests ought to be used descriptively, rather than prescriptively. No one fits squarely into one category or another, and it’s important to …

3 Ways to Bring Personality to Your Brand

Approximate reading time:3 minutesI ask nearly all of my clients to complete a few quick personality and branding tests before we work together on their branding or marketing. I usually include Myers-Briggs Type Indicator (MBTI), Enneagram, and Brand Fascination Advantage. These tests tell me a lot about my clients in a short amount …

3 Paths to an Online Business

Approximate reading time:3 minutesI’ve been a digital entrepreneur for almost 20 years. (I’m 31.) I recently rediscovered my ancient Neopets account. There lies the earliest known evidence of my digital entrepreneurship. (I designed logos and banner images for guilds and shop pages in exchange for Neopoints and rare items.) I’ve been blogging in …

My Most Expensive Business Mistake

Approximate reading time:3 minutesEven though I have no formal training in business, marketing, or writing anything besides literary analysis essays, the learning curve for the A-minus Mama seems to be less horrifyingly steep than, say, teaching a room full of teenagers about sexual reproduction. (In EUKARYOTIC CELLS, kids, please calm dow–okay, class dismissed, …

Why I Write

Approximate reading time:3 minutesI was born, raised, educated, married, and churched in the Midwest, where Asian-American representation is…rather sparse, to say the least. For a long time, I didn’t notice the lack of representation or think that it mattered. Growing up in a Chinese immigrant church, I was surrounded by people who looked …