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Descriptive vs. Prescriptive Branding

Approximate reading time:1 minuteI love personality tests. (Surprise!) As an INFJ, I am hardwired for navel-gazing, but these tests also fulfill my science-minded urges to classify and analyze. Over the years, I’ve learned that personality tests ought to be used descriptively, rather than prescriptively. No one fits squarely into one category or another, and it’s important to …

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3 Ways to Bring Personality to Your Brand

Approximate reading time:4 minutesI ask nearly all of my clients to complete a few quick personality and branding tests before we work together on their branding or marketing. I usually include Myers-Briggs Type Indicator (MBTI), Enneagram, and Brand Fascination Advantage. These tests tell me a lot about my clients in a short amount …

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3 Paths to an Online Business

Approximate reading time:4 minutesI’ve been a digital entrepreneur for almost 20 years. (I’m 31.) I recently rediscovered my ancient Neopets account. There lies the earliest known evidence of my digital entrepreneurship. (I designed logos and banner images for guilds and shop pages in exchange for Neopoints and rare items.) I’ve been blogging in …

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My Most Expensive Business Mistake

Approximate reading time:4 minutesEven though I have no formal training in business, marketing, or writing anything besides literary analysis essays, the learning curve for the A-minus Mama seems to be less horrifyingly steep than, say, teaching a room full of teenagers about sexual reproduction. (In EUKARYOTIC CELLS, kids, please calm dow–okay, class dismissed, …

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Why I Write

Approximate reading time:4 minutesI was born, raised, educated, married, and churched in the Midwest, where Asian-American representation is…rather sparse, to say the least. For a long time, I didn’t notice the lack of representation or think that it mattered. Growing up in a Chinese immigrant church, I was surrounded by people who looked …

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A-minus Meal Planning

Approximate reading time:4 minutesYou may not think that meal planning has much to do with being a successful business owner, but if you don’t eat, you will die and you will have no more business. On a slightly more evolved level, many business owners are also parents. As such, they are responsible for …

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Freelancing: Just Like Learning to Ride a Trike

Approximate reading time:4 minutesWhen I started my own business, I set myself 3 simple and relatively modest goals: Work 15-20 focused hours per week. (i.e. not while trying to juggle a small child) Replace my teaching salary. (I didn’t think to specify pre- or post-tax, but it gave me a concrete number to …

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Can You See Me Now?

Approximate reading time:5 minutesOn March 1, my life changed forever. No, I did not have another child. Better! (Arguably.) I underwent VisianICL, a vision correction surgery that improved my vision from worse than 20/800 to 20/20 within 24 hours. A lot of people have asked me about my experience, so here’s my story. …

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Rebranding vs. Redecorating

Approximate reading time:4 minutesLast month I had a bit of a fit after running out of emotional and mental buffer. I almost fired all of my clients, but fortunately did not go completely insane and destroy my business. Instead, I ended up canceling one contract and reworking another to make more sense within …