It’s not often I get to consult on the business name during the branding process! My client Jessica and I settled on Full Well, to signify that you cannot draw from an empty well, and that therapy helps fill your mental, emotional, and spiritual reserves. Therapy can also restore you to fuller wellness, so double word score for the pun! Visually, we wanted to show water surging into a container and filling it with life and beauty. I am beyond thrilled to see a young Asian American entering the mental health field, where Asian Americans are both underrepresented and underserved. Culture is so important when helping people enrich their relationships and embrace their full identities.


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