I hope it’s not too vain of me to include my own wedding stationery in this portfolio, but I did so because I was happy with the way I met all three of our overall wedding planning goals with this design:

  1. Give our guests a memorable, pleasant experience.
  2. Minimize the stress and frustration for us.
  3. Avoid having tons of decorations and knickknacks left over afterward.

Even though I wanted to keep things simple, I knew that buying a box of printable invitations off the shelf wasn’t in the cards. (Heh.) First, because all printers ever made have a vendetta against me, and second, I wasn’t going to pass up an opportunity for custom design. I did, however, minimize the form of the invitations: just two printed pieces and two envelopes, no ribbons or glitter or belly bands in sight. Instead, I used the aquarium theme for decoration, much as I used the inherent qualities of the actual venue to avoid making piles of ribbon bows or buying floral arrangements. Suppressing my inner font addict, I kept myself to two contrasting accent fonts and a bold serif body font to maximize readability for my parents’ guests, most of whom do not speak English as their first language.

Having once tied ribbons and fake rings on 450 wedding programs that promptly ended up in the trash for a friend whose marriage dissolved a year later (I’m still seeing a therapist for that one), I almost skipped having programs entirely because, honestly, no one cares who stands beside us for 20 minutes while we get married. But because we wanted our guests to enjoy the baby alligator unique venue as much as possible, I wanted to provide a map and itinerary and make sure said map made it into the hands of all our guests. The solution was to print the program and map on the same page for ushers to hand out before the ceremony.


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